1. Search Engine Optimization Concept :
Whenever user type particular keyword in the search engine such as Google or Yahoo and hit enter then you will get the list of search results in which some of the sites get higher ranking while some of the sites get lower ranking its because powerful web marketing tool called Search Engine Optimization.
Search Engine Optimization is set of tricks,tips,techniques and best practices for optimizing the site in order to get generic traffic from search engines.
- Different best Search engines in the world are Google,Yahoo,Bing.
- Search Engine Optimized website can get more and more traffic from search engines and it is highly ranked in the Google and other search engines.
- Search Engine Optimization can be done using different tools or manually.
2. What is Organic Traffic ?
Website Traffic directly from search engines such as Google,Yahoo,Bing is considered as Organic Traffic. (i.e Unpaid Search Engine Traffic)
Don’t consider the Paid Traffic as Organic Traffic.3. Type of Search Engine Optimization :
Conceptually we can classify Search Engine Optimization Techniques in two categories -
| On Page SEO | OFF Page SEO |
|---|---|
| SEO techniques by which we can make webpage Search engine Optimized | SEO Technique by which we can improve the link popularity of the webpage |
| It is most effective way of SEO | It is best way of SEO if and only if all on page SEO criteria are fulfilled. |
3.1 On Page SEO Includes -
| No | On Page SEO Includes |
|---|---|
| 1 | Writing quality Articles |
| 2 | Including Proper Title Tag of the Page |
| 3 | Good Keyword Selection |
| 4 | Good Keyword Placement |
| 5 | Putting External or Internal Links |
| 6 | Giving Alt Tag to Images |
3.2 Off Page SEO Includes -
Off-Page SEO - includes friendly relation with other bloggers by sharing links with each other,guest blogging and increasing link popularity by submitting in open directories,search engines, link exchange etc.
| No | On Page SEO Includes |
|---|---|
| 1 | Interlinking |
| 2 | Submitting Site to Link directories |
| 3 | Guest Blogging |
| 4 | Link Sharing Programs |
| 5 | Writing Comments |
4. Conclusion : In short SEO Stands for -
- SEO means Search Engine Optimization.
- SEO is technique of optimizing a web site for Search Engines.
- SEO is the art of ranking in the search engines.
- SEO is search engine marketing