Rudratej Singh appointed as President of Royal Enfield

Rudratej Singh is appointed as President of Royal Enfield on 19 Jan 2025 by Eicher Motors.

He will be reporting to Siddhartha Lal, Managing director and CEO of Eicher Motors. He will join the company’s corporate office in Gurgaon.

Before joining Royal Enfield, Rudy was Vice-President of Unilever (South Asia, HPC & Foods Marketing Operations)

Royal Enfield, the Chennai-based arm of the company, It currently sells various models including Bullet, Classic and Thunderbird

Responsibility of new President -

1. Building thought leadership for the brand
2. Leading the commercial business for Royal Enfield.
3. Global sales and after-sales
4. Brand and marketing
5. New product strategy
6. Creating and growing new business opportunities