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‘Cow’ became Yahoo India’s Personality of the Year 2015

December 24, 2015Person in NewsShamika Dixit

The animal (cow) has managed to top over other high-profile contenders in Yahoo’s list of 2015 Year in Review (YIR) for India.
Yahoo has awarded Cow as its personality of the year.

Reasons: why “cow” is most searched in India.

  • According to Yahoo India, the announcement of beef ban in Maharashtra, led to massive debates and arguments.
  • The Beef Controversy was fuelled further by Dadri lynching and Award Wapsi campaign, and the cow soon became the icon of discussions on intolerance.

Other top searched events in 2015

  • Personalities: Bihar Chief Minister Nitish Kumar and Delhi CM Arvind Kejriwal were among the top newsmakers of 2015.
  • Events: The rise of ISIS, 2015 World Cup, APJ Abdul Kalam’s demise, the Sheena Bora Murder investigation and the Vyapam Scandal featured on the list of Most searched news / events
  • Political person: Prime Minister Narendra Modi remained the Most Searched Politician in 2015 too.
  • Barack Obama’s India visit, AAP’s landslide victory in the Delhi elections, Lalitgate and Bihar’s Mahagatbandhan were among the top Political Moments of the Year.
  • Sunny Leone fetched the top position as the Most Searched Female Celebrity for the fourth year in a row.
  • Among the male celebrities, Salman Khan claimed the top spot, while singer-rapper Yo Yo Honey Singh came in second.

The review is based on users’ daily search habits and a selection of what they read, recommended and shared most on Yahoo.

Previous post Radha Krishna Mathur appointed as Chief Information Commissioner of India Next post Andy Murray won BBC sports person of the year for second time.

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