Real estate developer Tata Housing has tied-up with social networking firm Facebook to sell its affordable homes online. For this purpose, Tata Housing launched the new campaign titled Social sell on Facebook.
Through this new campaign Social sell, the company plans to sell around 250 units of its new five-acre residential project in Goa called Goa Paradise. The initiative is in line with the company’s target to generate over 30 percent of its overall sales online in the next five years.
Tata Housing started selling homes online in India in 2013 through its partnership with Google as part of The Great Shopping Festival. Currently, the company has sold around 2000 homes online in the last three years.
Earlier, Tata Housing tied up with real estate portal Housing.com and online marketplace Snapdeal to sell its housing units across the country.