Prime Minister Narendra Modi on 7 August 2015 inaugurated first National Handloom Day at the Centenary Hall of Madras University in Chennai, Tamil Nadu. There he also unveiled ‘India Handloom’ brand.
Modi sought greater use of handloom in people’s daily lives and also emphasised on innovative initiatives for making handloom as fashionable choice among consumers, while addressing the function.
This was his first visit to the Tamil Nadu capital since he assumed office. On his arrival to the city, he was received by Governor K Rosaiah and Chief Minister J Jayalalithaa.